Content Writing for the New Year

If your business’ 2022 plan includes boosting engagement, developing your online profile, or engaging with potential customers in new and creative ways, then a content strategy is a must. Having a reliable content writer, then, is a essential.

Many businesses don’t have the resources to keep a content writer on staff, but that doesn’t mean that you develop your content without a skilled professional. Thanks to our digital world, you can engage with content creators like myself without ever bringing them into the office. Finding a reliable content writer should be one of your first tasks this year if you’re looking to expand your brand.

Here are a few tips when you’re looking to hire a content writer:

• Make sure the writer has experience in your area of business. A skilled science writer might not be able to capture the whimsical tone of your small business, for example, so make sure you hire a good fit.

• Ask for clips. If you’re outsourcing your writing work, you want to ensure it goes to someone whose writing style suits your business.

• Decide how you’ll communicate. Whether you use a platform like Slack to chat, rely on email, or schedule weekly Zoom calls, you want to define how you’ll engage with your content writer before you make an offer.

• Ask if they have social media skills as well, which can streamline communication across your channels.

• Consider different payment options—and keep the writer’s preferences in mind if you want to land them. You can pay by the word, by the assignment, or by a monthly rate based on a certain number of words or pages written.

Here at Carpenter Document Consulting, I specialize in retail copywriting. I develop product descriptions, category page content, meta descriptions, and blog posts for retailers, showcasing their products and services in an engaging way that attracts customers.

I’m filling my 2022 content calendar now, so it’s never too early to contact me to discuss your content writing needs this year. Here’s to a year filled with customer-centric content that can boost your image and your sales!