When you’re a writer, that much-sought-after byline is key … or is it?
It depends on what type of writer you are. For me, a content writer working primarily with businesses, a byline isn’t especially important. I recognize that high-end retailers don’t necessarily want to add my name to the content on their website, and I’m OK with that. These clients compensate me well, we have a good working relationship, and they provide reliable, long-term work, which is often hard to find in the freelance writing world.
That’s not to say I don’t have my work attributed to me from time to time. Some clients do offer a byline, primarily for blog posts, where the copy is more personal than retail copywriting. So, I am able to build my portfolio and include links to credited work, even though some clients don’t offer a byline.
So, is a byline an absolute must for your freelance writing career? It depends.
When you’re starting out, you want to build your portfolio. During this time, a byline is more important so that you can share your published work with potential clients. Once you’re a more established and experienced writer, that attribution may not be necessary.
Another factor to consider is pride. Some writers cringe when they see their work published without any credit––or perhaps even worse, under another name completely. I ghostwrite with some regularity, so I don’t have any issue with my work being published without my name attached to it, but that decision is personal for every writer.
Talk to your client before you start writing about how (or if) your work will be attributed. Come to an agreement before your first work is published.
Remember, a lack of a byline doesn’t mean you can’t take credit for your work. Often, clients are happy to let you share links to your work when you apply for new positions––and some will even write a reference letter for you. Be sure to discuss confidentiality and your ability to share your work before you get started on a new writing project.