Perhaps you’re a full-time writer looking to freelance on the side. Maybe you work in another industry, but you want to dabble in writing. Or, you’re looking to pick up some work amidst the challenging economic climate during the pandemic. Whatever your reason for wanting to write, this is your place to start.
Check out these tips for aspiring freelance writers to get your business off the ground!
1. Evaluate Your Needs
Consider why you want to dive into a freelance career. Are you unemployed and in need of some quick income? Or, do you want to slowly transition away from a full-time gig into a more flexible freelance lifestyle? Building your freelance writing business takes time, so the less pressure to earn instantly, the better. If you can continue your current job while building your freelance business, you can take some pressure off and let your business grow organically.
2. Know Where You Excel
Finding your writing niche might take some time, but you probably have a general sense of what you want to write about. Writing opportunities abound in a variety of niches like finance, education, health, B2B and B2C communications, and so much more. Draw from your professional and academic background to find a niche that you’re passionate and knowledgable about. When you do, you’ll be more appealing to potential clients because a writer with expertise is always preferred.
3. Consider a Content Marketplace
Finding your own clients might be best in the long term, but content marketplaces can be a great way to build your portfolio when you launch your career. I have found a lot of success with a couple of content marketplaces, so they’re worth investigating if you don’t know where to start.
4. Use Your Existing Network
Finally, consider tapping into your existing network when you’re looking to build your freelance writing portfolio. Perhaps your friend with a small business needs someone to help develop their online presence on their website or through social media. Your business contacts might want to outsource their writing needs, which typically saves businesses money in the long run. Don’t be afraid to share your desire to write with your network to see who wants to use your services.
5. Create a Web Presence
Make a name for yourself on the web. Lock down a domain name and design a website that highlights your experience. Include some clips if you have them. Build your social media presence as well. If potential clients search for you, you want them to be able to learn about you.
If my writing workload the last few months is any indication, now is the time to launch your freelance career. Whether you’re looking to dabble in occasional projects or hope to take your gig full time, these tips will help you get started.