Previously, we talked the importance of building a diverse client base. The key to that, of course, is finding new clients. Since most freelance writing projects operate in a virtual space, getting to know your client can be harder than in a traditional office environment. Even more, getting a feel for the gig before you sign on can be tricky when you’re communicating exclusively via email or video chat.
So, what’s a freelance writer looking for new projects to do? You ask questions––and lots of them. Here are some important questions to ask as you determine whether a potential project is the right fit for you.
What is the pay?
Don’t waste your time––or your client’s. Ask what the rate is for the project before you engage in interviews and negotiations. If it isn’t sufficient for you, it’s OK to move on.
What is the project load?
Find out how many words per week or month to expect to determine whether this opportunity fits into your writing schedule.
How tight are deadlines?
Some clients expect assignments turned in every day or at the end of every week. Others engage in ongoing projects with more flexible schedules. Find out how time-sensitive deadlines to assess how this project fits into your workload.
What’s the editorial process like?
Ask whether revisions are common––or even to be expected. A robust editorial process can be great in developing your content, but it may also make the project more time consuming on your end.
Will I get a byline?
Some clients give you a byline, others don’t, and some might even make it negotiable. If a byline is important to you, ask about it before you dive in.
What CMS do you use?
Find out if your client uses a content management system (CMS) to determine whether you’ll have a learning curve as you adapt to writing in a new CMS.
What’s your payment process?
Ask how your client wants to be invoiced and how often you get paid. If you have a preference, speak up so that you can devise a payment plan that works for you.
Who develops content ideas?
Some clients will provide you with specific content ideas, while others will leave the content creation entirely up to you. Finding this out now helps you determine how involved content development will be.
What SEO tools do you use?
If you’re writing for the web, you will probably be expected to integrate search engine optimization into your writing. Find out what SEO tools your client expects you to use.
How will we communicate?
Inquire about preferred communication methods. Your client might correspond via email, schedule regular video chats or conference calls, or set you up on a platform like slack.
If you have a new writing gig on the horizon, enter your interview armed with these questions so that you develop a good understanding of the opportunity. With this information, you can make a thoughtful assessment of the job to determine its viability.